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Digital Marketing

Best digital out of home advertising in Canada

Digital out of home advertising

Best digital out of home advertising in Canada

Introduction

Are you looking for a new and innovative way to advertise your business? Look no further than digital out of home advertising (DOOH). This versatile form of advertising allows you to reach your target audience in high-traffic areas through eye-catching digital displays. In Canada, DIGITAL OUT OF HOME ADVERTISING is rapidly growing in popularity as businesses recognize its effectiveness. In this blog post, we’ll explore the best DIGITAL OUT OF HOME ADVERTISING options across major Canadian cities. Get ready to take your marketing strategy to the next level with DIGITAL OUT OF HOME ADVERTISING!

How to get started with digital out of home advertising

Digital out of home advertising is a powerful way to reach your target audience in public spaces through digital displays. To get started, it’s important to understand your goals and choose the right location for your ad.

Firstly, identify what you want to achieve with DOOH. Do you want to build brand awareness or drive sales? Knowing your objectives will help you create an effective campaign strategy.

Next, research the best locations for reaching your target audience. Consider high traffic areas like shopping malls, transportation hubs or main streets. Also look for specific demographics that match your target market.

Once you have identified the right location, select the type of display that suits your needs – whether it be a billboard or digital screen. The size and placement of the display should also be considered based on visibility and impact.

Designing an eye-catching and engaging ad is crucial in capturing attention from passersby. Keep messaging simple yet memorable with bold colors and clear visuals.

Measure the effectiveness of your DOOH campaign with metrics such as impressions and engagement rates. Use this data to improve future campaigns by refining targeting strategies or adjusting creative elements.

Getting started with DOOH requires careful planning and execution but can yield impressive results when done correctly.

Case studies

Case studies are a great way to understand the effectiveness of digital out of home advertising (DOOH). By analyzing real-life examples, we can gain insights into how DOOH campaigns have successfully driven brand awareness and increased sales.

One case study that stands out is the McDonald’s “Follow the Arches” campaign in Toronto. The campaign utilized over 100 digital billboards across the city, featuring various iterations of McDonald’s iconic golden arches. The campaign resulted in an increase in foot traffic to nearby McDonald’s locations by 12%.

Another successful DOOH campaign was by WestJet Airlines in Vancouver. They used dynamic content on their digital screens at train stations, showcasing current flight deals with eye-catching visuals. This resulted in a 40% increase in bookings for flights advertised through this medium.

DOOH advertising shows success to City of Calgary when they launched their “YYC Takes Off” campaign at Calgary International Airport. Beylikdüzü’nde escortluk yapan güzel kadınlar beylikdüzü eskort internet sitesinde. Through interactive displays and engaging content, they were able to showcase all that Calgary has to offer as a destination.

These case studies demonstrate that DOOH can be highly effective when executed correctly and strategically.

Toronto

Toronto, the largest city in Canada, is a hub for digital out of home advertising. With a population of over 2.9 million people and an influx of tourists every year, this bustling metropolis offers countless opportunities to reach audiences through DOOH ads.

One unique example is the Yonge-Dundas Square, located in the heart of downtown Toronto. This public space boasts a large LED screen that can display video content alongside traditional billboard advertisements. It’s one of the busiest pedestrian areas in the country and attracts millions of visitors annually.

Another popular location for DIGITAL OUT OF HOME ADVERTISING advertising in Toronto is along major highways such as the Gardiner Expressway and Don Valley Parkway. These high-traffic areas offer excellent visibility for ad campaigns targeting commuters.

Moreover, Toronto’s subway system has also embraced digital signage with screens displaying ads throughout various stations on its four lines. These screens offer ample opportunity to target specific demographics traveling to different neighborhoods across the city.

Toronto offers numerous options for businesses looking to invest in DOOH campaigns due to its diverse population and thriving economy.

Vancouver

Vancouver is a bustling city on the west coast of Canada, known for its stunning views and vibrant culture. As one of the largest cities in the country, it offers a wealth of opportunities for digital out-of-home (DOOH) advertising.

One popular location for DOOH ads in Vancouver is along Granville Street, an entertainment hub lined with bars, restaurants and theaters. With high foot traffic day and night, this area offers excellent visibility to promote brands or events.

Another great spot for DOOH ads in Vancouver is at YVR airport. As one of Canada’s busiest airports with over 25 million passengers annually, it’s an ideal location to reach a diverse audience from all over the world.

The SkyTrain system also offers many opportunities for DIGITAL OUT OF HOME ADVERTISING in Vancouver. With trains running throughout the city and surrounding areas, advertisers can reach commuters during their daily travels.

In addition to these locations, there are many other creative ways to utilize DIGITAL OUT OF HOME ADVERTISING in Vancouver such as billboards near Stanley Park or digital screens at Rogers Arena during sporting events. Vancouver presents endless possibilities for innovative DIGITAL OUT OF HOME ADVERTISING campaigns that can effectively engage audiences across different demographics and industries.

Calgary

Calgary is a vibrant and growing city located in the province of Alberta, Canada. As one of the largest cities in Canada, Calgary offers many opportunities for digital out of home advertising (DIGITAL OUT OF HOME ADVERTISING).

One prime location for DIGITAL OUT OF HOME ADVERTISING in Calgary is on Stephen Avenue Walk, which is a pedestrian-only street that runs through the heart of downtown. This popular area attracts both locals and tourists alike and provides an ideal platform to showcase your brand with high-quality digital displays.

Another great spot for DIGITAL OUT OF HOME ADVERTISING in Calgary is at the Calgary International Airport. With millions of travelers passing through each year, this airport provides an excellent opportunity to reach a diverse audience from all over the world.

If you’re looking to target sports fans, then consider placing your advertisements near The Scotiabank Saddledome – home to the NHL’s Calgary Flames. By doing so, you can capture the attention of passionate hockey enthusiasts who attend games throughout the season.

There are plenty of places where you can advertise via DIGITAL OUT OF HOME ADVERTISING within Calgary. From busy streets to popular tourist destinations and sports arenas – there’s no shortage of options available!

Edmonton

Edmonton, the capital of Alberta, is known for its vibrant arts and culture scene. With a population of over one million people, it’s an ideal location for businesses looking to expand their reach through digital out-of-home (DOOH) advertising.

One great example of DIGITAL OUT OF HOME ADVERTISING in Edmonton is Pattison Outdoor’s digital billboards located on major highways and intersections. These high-impact displays capture the attention of drivers and commuters alike with their bright colors and clear messaging.

Another option for DIGITAL OUT OF HOME ADVERTISING in Edmonton is indoor advertising through companies like Captivate Network. Their screens are strategically placed in elevators and lobbies throughout downtown buildings, reaching professionals during their daily routines.

For those interested in more unique forms of DIGITAL OUT OF HOME ADVERTISING, there’s also the Art Gallery of Alberta’s LED billboard program. This initiative showcases original artwork from local artists on a large-scale screen visible to pedestrians and drivers passing by.

Edmonton offers various opportunities for businesses to incorporate DIGITAL OUT OF HOME ADVERTISING into their marketing strategies while also engaging with the city’s diverse community.

Winnipeg

Winnipeg, the capital city of Manitoba, is known for its vibrant arts scene and rich history. In recent years, it has also become a hub for digital out-of-home advertising.

One popular DOOH option in Winnipeg is transit advertising. With over 80 bus routes and multiple rapid transit lines, there are plenty of opportunities to reach a wide audience with eye-catching ads on buses and trains.

Another great way to utilize DOOH in Winnipeg is through digital billboards. Placed strategically along major highways and busy streets, these billboards offer advertisers the chance to capture the attention of drivers and pedestrians alike.

But it’s not just traditional DOOH options that are making waves in Winnipeg – interactive installations are also gaining popularity. From experiential marketing campaigns to augmented reality displays, brands are finding innovative ways to engage with audiences in this bustling Canadian city.

No matter what your brand’s goals may be, there’s no doubt that Winnipeg offers plenty of exciting possibilities when it comes to digital out-of-home advertising.

Montreal

Montreal is the second-largest city in Canada and known for its vibrant culture and rich history. It’s also a hub for digital out of home (DOOH) with plenty of options to choose from.

One standout example is the “Digital Snowfall” campaign which took place during the winter months. The ads featured falling snowflakes that would melt away when touched by passersby, promoting Loto Quebec’s online casino games.

Another unique DIGITAL OUT OF HOME ADVERTISING experience in Montreal was created by VIBRANT Marketing for Volkswagen. They installed interactive billboards that allowed people to test drive virtual VW cars using their smartphones as remote controls.

The Quartier des Spectacles is another popular spot for DOOH in Montreal with its numerous screens and large-scale projections showcasing various events throughout the year.

Montreal offers a diverse range of opportunities for businesses looking to utilize DOOH to reach their target audience in an engaging and innovative way.

Conclusion

To conclude, digital out of home advertising is a powerful way to reach consumers in Canada. With its ability to target specific audiences and deliver dynamic content, DOOH has become an essential part of any modern marketing strategy.

As we have seen through the case studies from Toronto, Vancouver, Calgary, Edmonton, Winnipeg and Montreal there are numerous opportunities for businesses across various industries to take advantage of this innovative approach.

By keeping these tips in mind and working with trusted partners who understand the nuances of DIGITAL OUT OF HOME ADVERTISING campaigns you can create compelling digital experiences that engage your audience like never before. So what are you waiting for? Take the plunge into DIGITAL OUT OF HOME ADVERTISING today!

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