Logo Design Mistake All Designers Should Avoid
In logo designing, as with any other creative task, it is very easy to make serious mistakes. In this article, we have come up with a list of logo design mistakes that many designers don’t know about.
Using glossy logo
A logo depicting glossy effects is quite popular these days but still, this trend should be avoided. Glossy logo designs look great on invitations, advertisements, and websites but when printed they do not even get half the quality of their original form. A logo printed in black-and-white or generated out of black lines appears so unattractive than you could ever imagine. It’s good for designing templates but has no use whatsoever in the logo designing industry. The logo design should never be used to create templates rather logo templates can be used by logo designers to design logos.
Using logo designs for personal branding
The logo is not a tool for personal branding or the logo should not be used for self-promotion purposes. Logo designing services in USA is a professional job, logo artist creates logo designs while keeping in mind third-party requirements and general guidelines. The personal logo needs to be avoided at all costs. The logo design should only portray the company profile and brand essence, it should avoid including any kind of personal touch or brush strokes. The reason behind this rule is the logo has been designed according to the company’s demand so every designer has their own creative thought process which may affect the final outcome of logo design. Always get your logo designed from professional logo design companies rather than trying it on your own because logo designs are not just logos but they show the company’s ideology, stance, and philosophy.
Using free logo designs to promote business
It sounds ridiculous to invest a few hundred dollars in logo designing yet you are using a logo for free. Why would anyone want to give away their brand name or logo to others? People usually fall prey to such promotional offers and upload their logos on websites, forums, and social networking sites without understanding that this logo will be available for unrestricted use by anyone. Your logo uploaded on the internet is easily traceable so your identity gets revealed very soon and it becomes quite difficult maintaining the anonymity of your business if you have used your logo as a promotional tool. It is advisable that every logo design company follows copyright rules strictly to avoid logo theft.
Using logo with gradient background
It is very difficult to maintain logo identity against complex backgrounds, the logo should look good against simple black or white backgrounds but logo designs having gradient backgrounds are always difficult to recognize. If your logo design has a gradient effect then you must feel the need to change it otherwise logo will be unrecognizable if used on a colored background. Gradient colors reflect light so they do not stand out when printed and hence logo color scheme should always avoid gradients effects because these effects affect logo print quality badly.
Using unreadable fonts for logos
Font selection plays a key role in creating effective logos. Try avoiding ornamental fonts which are fancy and difficult to read, use logo fonts that are easy to read, logo designs should look good both in the simple and ornamental font. Logo designs with difficult font effects will not be recognized so you need to be very careful while using logo fonts.
Using more than one color for logo design
Do not try with multiple colors, logo design should contain just two or three colors and no more than that.
Because these days it is easy to go for four and five-color processes. But logo designing is all about maintaining brand identity and keeping the logo simple. Logos with just two or three colors work the best. A logo designer can always add gradients with few colors available but it is advisable that 3 primary colors- Cyan, Magenta, and Yellow ( CMYK) logo color scheme logo designs should be selected for logo design rather than going for additional color effects.
Using logo of other company to promote business
It is a very common mistake logo designers often fall into. The logo of other companies can be used to promote business but the logo designer of that particular company may not approve it. If a logo of a software company is being used to promote a new mobile app. Then it is obvious that the designer will have objections because people would easily recognize the owner behind this logo. So don’t use logos from anywhere without checking its legal usage rules and regulations.
Check the terms and conditions before you get your own logo designed. It includes what kind of creative liberties you can enjoy with your own logo. It’s a logo, not your identity so logo designs should never be used to promote business. There may be a few marketing logos that do not have the company name in the logo. But the logo designer must always maintain logo identity because the logo is a representation of the brand. And it needs to look good with or without text.
Inserting photographs into logo design
Your photo can’t be identified by just putting it in the plain background. If you think that people will recognize your photograph then you have yet much learned about logo design. Because there are websites available where millions of photos are uploaded every day. Even though these billions of photos would have been taken from different angles, at different times, and under different light conditions. They all look the same because logo designs are all about logo identity. Photographic logo designs are not recognized easily so avoid using them. If you want to use a photo then you must put something unique into that photo.
Using small size logo for web
Doing this would have been fine before but today almost every one of us has a big computer screen. So always opt for a large logo design, it’s the reason why social networking icons are getting popular every day. Because these Facebook or Twitter logos look good on any computer screen. Small-sized images are hardly visible on widescreen monitors, remember more visibility means better online branding. Facebook has changed its logo several times according to platform limitations. Now they have opted for the more visible bigger logo which looks good on all other social networking sites.
Reinventing logo design
This is common mistake logo designers often do. The logo design should be according to client needs but logo designers should always try maintaining identity. If you are redesigning or reinstating the logo then logo designs should look similar. If it doesn’t look similar then people would not recognize the original logo identity. Logo designing is all about maintaining a brand logo. So do not go for any changes in the new makings of a logo because changing a little here and there does not serve any purpose. So these were some important points to consider while designing logos for clients. Whether you are an amateur or professional designer. One thing which you must learn logo designs are all about identity because customers look for these logos first.