Budding brands and their marketers are always looking for ways to increase their brand’s exposure and to widen their brand reach and awareness. Undeniably, social media emerged to become the perfect platform for them to increase their brand exposure and interact with their potential customers on a personal level. Out of all the platforms in the social media world, Twitter has evolved into a microblogging platform that allows users to express their views openly. Gradually, the brand began to embed Twitter feed on the website for reaping more benefits in the form of a Twitter widget.
With over 396 million active users, Twitter is majorly used by its users to tweet about topics that matter to them. It is used as a space where the Twitterati speak about a variety of topics right from political debates to ongoing controversies. Moreover, they also Tweet about their experiences with brands and their current favorite products.
If you are not familiar with the concept of the Twitter widget and how it can help in growing your brand, then you are at the right blog.
Let’s get started!
What Is A Twitter Widget?
Simply put, a Twitter widget is a tool that is leveraged by brands and marketers to collect Twitter feeds from their preferred content aggregation source and display them on the website. The users get the option to embed Twitter feeds exactly how they want.
Depending on the Twitter widget tool selected by them, they can customize it and change its appearance to increase the effectiveness of the Twitter feeds. There are multiple Twitter widget tools available, you need to select the best bet and shortlist the one that offers the best features and has smooth integration.
To make it easier for you, we will be mentioning the best tools that are available. It has grown to become a preferred choice amongst marketers. Both tools are super easy to use and do not require special coding skills or technical expertise to be used.
However, have a look at the benefits of embedding Twitter feeds on the website.
Top 3 Reasons To Embed Twitter Feed On The Website
1. Boost Engagement Of The Website Visitors
There may be millions of websites on the internet that cater to a similar niche and audience as you do. Hence, it is important to include content that is engaging enough. People love surfing social media, they will be excited to read the Tweets of the existing customers of a brand.
Most brands consider audience engagement as a primary concern. These are clueless about how to keep the visitors engaged for a long duration of time. Embedding Twitter feeds on the website is a great way to garner attention from your users. Your website visitors will be intrigued by the presence of Twitter feeds on the website, leading to more engagement.
2. Increase Your Twitter Presence
If you are looking for a strategy to increase your Twitter followers, then this is the perfect strategy. When you embed Twitter feed on your website, you give your website visitors an insight into your Twitter content.
3. Add Vibrancy To Your Website
Twitter is not just about text-based content. There is a large majority of Twitter users who also post pictures and videos on their profiles. It is a no-brainer that visual content is extremely pleasing to the eyes. It has the potential to hold the attention of the users for a long duration.
Moreover, when you customize and moderate the Twitter widget to make it more appealing, and match it to the overall look of the website, you bring in more charm to your website. Visuals have the ability to attract the audience 10 times more and embedding works like magic to add a touch of vibrancy into your website.
Best Tools To Create & Embed Twitter Widget on Website
As promised before, in this section we shall be telling you about the 2 best tools. It can help you to seamlessly embed Twitter feed on your website.
1. Tagembed Widget
First up on the list is Tagembed – a promising social media aggregation tool that lets the users effortlessly collect social media content including Twitter and embed it on the website.
The tool offers various additional features to improve the effectiveness of the Twitter widget.
Users can aggregate the content based on their preferred connection type. They can collect content from specific hashtags, usernames, tags, mentions, etc. After content aggregation, the users can customize the widget by choosing from a options like themes, fonts, colors, etc.
Tagembed offers a content moderation panel for the users to remove any unwanted content from the Twitter feeds. They can keep the performance of the Twitter widget in check after publishing it and also, take assistance if they come across any glitch while using the tool.
2. Taggbox Widget
Taggbox widget is another great tool that allows users to create & embed Twitter widget in a few easy steps.
It’s highly responsive, offers features like an extensive range of customization options, a profanity filter, an active back-support team.
Closing Note
Embedding social media content on the website is a much sought-after marketing strategy. It is highly used by brands and marketers in their marketing efforts to reap the mentioned benefits and much more.
There are various other tools available to create a Twitter widget. It highly recommends you consider the aforementioned options. We are at the end of this post and you are now fully aware to embed Twitter feed on your website for taking your business to the next level!
