All trends point towards a clear concept of packaging in the future. It is a clear commitment to creativity and the senses. Once the functionality and logistics needs are covered, the designers seem to be betting on a greater focus on packaging. When it happens, they can create anything from simple custom cannabis boxes to complex shatter packaging envelopes.
The Trends of the Future of Packaging
All this is motivated by the new care taken towards the user experience. And it is that the brands seek that this does not end, directly, after the sale. What they are looking for is that the reception and the opening process can also speak in favor of the product. Now, there are three different fields or styles that you can work with, and we will explain them to you below.
Mainly it is a packaging model that works its design from the customers’ senses who receive the product. That is to say: taking care of sight, touch, and smell (and, in very specific cases, you can also focus on taste). It means knowing your audience properly and, at the same time, having psychological knowledge that can be useful. A very clear example can be in the colors.
More importantly, all of them are associated at the unconscious level with certain feelings or emotions. It is the kind of trick that can be used on packaging. Thus, the feel of the materials that surround the product, the colors used for it, or even the smell that the box gives off when it is opened are elements to work with. It is a very intuitive packaging that works at a basic level but is no less effective. It produces natural satisfaction, as long as this tactic is properly coordinated with the overall strategy of the brand itself.
Intelligent Packaging or Smart Packaging
This packaging model would not have a series of characteristics defined as the previous one. And it is that with smart packaging, it is a question of looking for an attitude or an effective symbiosis between the packaging and the product itself. For example, one of the most representative cases of smart packaging is in certain food products. And it is that its packaging changes color or emits signals when the product is ready for consumption. That is to say: it is not only something that protects your content, but it can complement it.
Certain liquid containers have also started to include these kinds of measures. And you can mainly find examples within the world of food, but not only there. The main challenge of this model would be how to achieve a design that, intuitively, offers clear functionality to the user. In the most extreme cases, an explanation can always be sent. Here, it is necessary to mention that the biggest failure of smart packaging can be when the new functionalities are not used by the user.
It is a packaging specially designed for a new group of consumers: those who have introduced their ethical demands into their purchase decision. Specifically, those lawsuits directly related to packaging contamination. Many people are aware of the problems of plastic and its effect on ecosystems. Therefore, they will prefer and select first those products that do not use them, especially in the case of packaging. In these cases, following the ecological strategy, a natural packaging will be valued, which produces the least number of emissions possible and which keeps the product within a more natural universe.
The Importance of Sensory Packaging
We want to focus, especially on this model due for several reasons. And it is that, mainly, it can coexist perfectly with the previous ones, so that it does not come into conflict directly. These would be some of the points from which to work this packaging:
Packaging Should be Minimalist.
The information will enter through the senses. Therefore, do not saturate the package by appealing to too many senses, or doing it in an excessively violent way. It is something that should maintain its presence but without absorbing all the attention.
The Packaging Must Have Clear Communication
It will happen, first, by selecting some emotions that we want to awaken. He thinks that it is not simply that the custom CBD packaging in UK is perceived by the senses in a decontextualized way. It seeks to create a total or enveloping feeling. And you have to define it in advance before starting the specific job.
Thinking About the Audience and the Brand
Sometimes an idea seems so good that we forget the rest to carry it out. It is a clear mistake. The most important thing is not to lose sight of public tastes. At the same time, we need to keep the packaging in line with the brand image.
In conclusion, future packaging is an element on which it is essential to reflect carefully. Mainly, it is because it will determine the user experience and, therefore, their satisfaction.