How have companies been coping with Covid-19? What impact has it on digital marketing and advertising activities today and in the future? The Covid-19 virus has altered everything from how people search for information, communicate and even buy. This means that companies must rethink how they reach out to their customers and discover ways to create loyalty.
Alongside, the method of working in businesses has drastically changed. The days of working 9-5 at the office have gone and replaced by hybrid and remote work. This dramatic shift has made companies review how teams can communicate and collaborate to achieve business success.
Our research reveals six significant trends that businesses need to be aware of as they seek to prosper in a post-pandemic environment.
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E-commerce is crucial for the growth of your brand
Due to the Covid-19 pandemic, worldwide online sales of retail products grew to $4.28 trillion, with almost $432 billion produced within the United States. Between 2019-2021 (the highest point of Covid-imposed lockdowns), the retail platforms – as per Statista recorded a rise by 22 billion users in June, an increase from the 16 billion visits reported in just five months earlier in January.
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Sectors must pivot and revise
Because of how they conduct their operations, specific industries benefited more than others during the lockdowns: tourism and hospitality, which unsurprisingly had their revenues plummet.
It became clear the necessity of thinking outside the box whenever external factors are involved. Customers who had no choice to purchase the items they needed online went to a different website or brand.
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Local and. international marketing: The benefits of local communities
The restrictions on travel due to the pandemic led to people staying in their homes. The result was that local communities became more important to the people who lived there and created a sense of community previously overlooked as a city.
When you search on Google Search, the keywords “local” and “business” increased by 80%, while the combination of ‘who’s got”‘ and the stock went up by an astounding 8000 percent! Being local means buying locally (or shopping locally).
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Brand marketing and paid search must be able to work together
Marketers are enthralled by paid search (also called performance marketing) because it’s simple to assess the returns on investments (ROI) and helps you determine which campaigns are successful as well as ones that do not. If it’s native ads or social media and sponsored ads, affiliate marketing businesses can connect their spending to a specific action like a lead, purchase, or click. Check out this blog on What is Digital Marketing to learn more.
Companies are more inclined to pay-per-click marketing through platforms like Google, Amazon, and Facebook because it is affordable to reach those most likely to be interested. The high growth in online traffic in Covid-19 resulted in more brands using online channels to communicate with their customers. This led to fierce competition and forced marketing departments to think about achieving the highest return from their budgets. In the end, advertising spending worldwide is estimated by Statista as projected to be $790 billion by 2022.
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The customer experience is the most important thing!
Since people were being forced to stay home, They began to perform things differently. While online behaviors changed, so did expectations. Consumers expect more excellent from brands and more from their online experience. If their expectations weren’t met by the quality of brands, they looked to another site, and the competition was intense.
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Social Commerce is accelerating
Social media networks are becoming more sophisticated. Not just a place to connect with friends, but also becoming the ideal place for brands to showcase their products.
Profit from the potential of digital marketing
The shift in online behavior means that businesses require digital experts with current and up-to-date abilities. Edureka’s Professional Digital Marketing training will equip you with the fundamental capabilities required to be successful in areas including social research and the digital marketing strategy and social marketing via media.
Its will equip you with an in-depth understanding of specialized areas like SEO and analytics and video and display advertising. Join today to start your career on the right path.
