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Online Shopping and role of Discount Strategy in Commercial Market

Transformation of shopping behavior:

As the world is getting progress day-by-day, there is a clear advancement in every sector. The medical industry introduced various equipment that makes the doctor’s work easier. Factories use those machines that show double productivity than before. The transaction can take place at any time and at everywhere without the physical presence of a particular person. Likewise, the shopping mode also changes. Customer buys their products by sitting at home and seller make arrangements of stock without any worry. All these things are due to the Internet. Internet brings a notable change in the retail business of many developed countries. It has been noticed that in the current years, Pakistan has also caught this famous trend of online shopping in Pakistan. No doubt, people are not habitual of adopting this trend but still, it becomes the first choice of many people.

Factors uplifting the online shopping trend:

It is not easy to change the trend that was running for hundreds of years. Even the government of a country cannot make the whole country agree about the same thing. It requires a lot of effort to change the mindset of people regarding shopping. However, the online shopping in Pakistan method makes its place very rapidly due to its countless benefits. 

  • It saves the public from market hectic experiences that occur in shops and malls.
  • It saves the people from basic but essential issues like a waste of time and money because physical shopping urges them to stand in long Queues.
  • People can choose products and order them without any hurry of stepping out from the shop. Because all products can be view after a single click on the search bar.
  • There is no sales tax on the products that are ordered online.
  • It facilitates the people with different brands under one website.

Preferable products in online shopping:

Do not forget that online shopping is just a word but deep inside it includes different strategies. Choosing products for selling online is the important one. Buyers should choose products according to customer demands and country culture. According to a survey of 2019, Pakistani people prefer cosmetic, footwear, and clothing products to electronic devices or other luxury items. Because they are still hesitant to invest their money inexpensive items. In addition, there are chances of damaging products that take place during shipping or transportation. Companies are doing an untiring effort to fix this issue as soon as possible to facilitate the whole of Pakistan. It requires the cooperation of both the brands and courier services.

Discount an income boosting strategy:

Sellers encourage people towards online shopping in Pakistan by the use of different strategies. They attract them by introducing attractive packaging because the packaging is the first impression of any brand. Moreover, special messages and privileges by sellers create energy among them. However, all of these strategies can be applied when the customer places the order. It means it is necessary to sell the product first. For this purpose, Discount is the basic strategy. It is applied in business matters, as it is beneficial for both the seller and buyer.

  • In case of customers:

Pakistan is a bit different from other countries because it has a traditional culture. Different occasions happen from time to time like ‘Eid, weddings, and national events. Therefore, people need clothes and products. In this situation, they keeping on searching for those brands that offer special discounts. People can place their orders at less prices as compared to market rates. They can purchase their favorite product and save money. From this, people can save themselves from long and irritating bargaining. The company also adds their regular and loyal customers in another group where people can get products at a cheaper rate as compared to new customers.

  • In case of sellers:

Every type of seller wants to grow their business. They use several techniques but the discount is the major key to attract the customers and keeping the old customer satisfy. Discount or shopping websites Pakistan increase the sale because everyone wants to save their money and customers choose those products that are on discount. Brands can facilitate their customers by offering a discount on Friday, ‘Eid, and most especially on wedding seasons. It creates customers, which increase the sale and income of the company.

How to get discounted items:

No doubt, the discount is good in the favor of everyone. But it is hard to find out the brands that truly offer discounts especially in the case of online shopping. Because numerous brands transform their business from physical to digital one. In addition, the scammers also fool the public by showing them good products at discounts. People who are not well aware of their illegitimate activities become prey to them. In this way, it is necessary to choose a brand very carefully.  

    People can get the best, discounted products from authentic websites by the seller because they offer more discounts on items with all the legal proof of their business existence. Moreover, there is an option of a wish list on the shopping websites Pakistan. In this list, people can add their products and got them when the company provides different offers.  With the username of social media account, every brand has a Gmail account. They keep on notifying their customers about new products and offers there.

There are many apps, which are knowns as third-party apps. These apps perform their work by collaborating with the brands. Brands pay them their 20% income as commission to them. People can simply make an account on the app and keep themselves fully updated about the new arrivals. People can also find out the lowest price offering brands with the help of price comparing software. They not only show the comparison of price but also entertain their users with the comparison in their all specification. Their system is so advance and efficiently shows the search result. This software is mainly used for the purchasing of electronic devices like mobile phones or laptops. They prove beneficial if you want to save your time and money that usually occur in roaming the market.


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