You can’t really tell a book’s content by its cover, can you? As a matter of course,
Everything from a restaurant’s food presentation to the latest Apple product is beautifully designed, and it seems as though we are drawn to it. Even in the e-commerce arena, this principle holds true. For every dollar, you don’t put into your website and product packaging, you’re squandering a potential customer’s time and money.
Website design has always been an important part of a successful online marketing and sales strategy. Your products will be perceived as more valuable if they have a beautiful design and an appealing color palette.
No matter if you’re starting from scratch or redesigning an existing ecommerce site, the following collection by custom ecommerce website development services of the best website design services should provide plenty of ecommerce website design inspiration.
What makes a great e-commerce website Design?
As soon as they set foot on your ecommerce site, customers will form an opinion about its appearance.
When it comes to deciding whether or not to stay on a site, browsers take just 50 milliseconds to make up their minds. According to studies, You only have.05 seconds to make a good first impression on your website’s visitors, so it’s critical for any ecommerce business.
The following four factors can define a good e-commerce site:
Trust.
What would it be like to enter a retail store and see an implosion? There are piles of dirty clothes all over the place, and no one greets you or makes you feel at home. What are your plans for the future? The sooner you leave, the better.
First-time customers may not know anything about your brand, the quality of your products, or your commitment to making customers happy when they walk into your store. Deals may entice them, but you must first earn their trust before you can expect them to make a purchase.
Customers need to know that they’ll get exactly what they ordered when they buy from you.
When designing a website, every company should incorporate three key trust indicators.
- Contact Information.
- A Return Policy.
- Technical Certification.
Mobile and web-friendly design.
ComScore estimates that mobile devices account for nearly 80% of digital media time. The unfortunate reality is that many ecommerce solutions are not optimized for mobile and are instead built solely for use on a computer screen. As a result, a significant number of potential new sales may be lost.
Your shop is “responsive” if you’re using Shopify to build your business. As a result, the site can be accessed on a variety of devices and screen sizes, from a desktop computer to a mobile phone or tablet.
It’s best to test the usability of a mobile-optimized theme first to make sure you’re happy with the transactional flow. Consider features like cart drawers and mobile navigation when making a final decision. There’s a good chance that your customers won’t either if you aren’t.
Easy navigation.
Customers should be able to find your products quickly and easily through your website’s navigation. Your site’s SEO will improve if you have a well-organized navigation system.
Improved navigation enhances the online shopping experience and increases sales and profits for online merchants. In addition to navigation, the theme you select has some bearing. With a large product catalog, you may want to choose a theme with a larger menu.
Attractive visuals
Your products’ visual appeal is essential to entice customers to buy them online and make a purchase.
First impressions matter more than anything else when it comes to online product sales. Instantly, visitors to your site form an opinion about it. Making a good first impression is largely dependent on the quality of your images in a Shopify store.
Examples of the best e-commerce websites.
Consider looking at the best ecommerce websites in the following categories for some design ideas when you’re setting up your own online store.
MVMT.
The design of the MVMT website reflects the company’s core brand value: “Style shouldn’t break the bank.”. Attractive colors and slick styling showcase watches, sunglasses, and jewelry at reasonable prices. The site also features collaborations with designers and a Trending Now section on the homepage so that people can quickly see the most recent designs.
The Paper Cub Co.
With a clean, uncluttered layout that emphasizes the best features of the Paper Cub Co. products, the company’s online store keeps things simple. Highlighting The Paper Cub’s brand, eye-catching colors and playful photography entice you to peruse its bestseller thank you cards, checklists, and other items of note.
KITH.
When you first arrive at KITH’s homepage, you’re immediately drawn in by its eye-catching design. Customers are greeted by a brand video and a harmonious, sleek white and black color palette. When you first arrive at the site, you’ll notice that it’s simple and uncluttered, but there’s enough to pique your interest to make you want to explore the various menu options. KITH’s catalog is extensive, but the categories are organized in a way that makes it easy to look through and locate what you’re after.
